Rhode is an advanced contemporary womenswear brand of “getaway” wear, designed for trotting the globe or channeling vacation vibes at home. The co-founders of the brand looked to Scaling Retail for CEO coaching – including mental frameworks, best practices in navigating showrooms and the art of negotiation. We also introduced capacity building and interviewed their core team of new hires.
Our team developed a distribution strategy to maximize sales in e-commerce and wholesale, and a marketing strategy leveraging innovative funnels to drive ROIs. We also consulted on the brand’s new category extensions. Year-over-year Holiday Season results for 2016-2017 saw a 3.8x increase in online traffic, a 5.3x increase in transactions and a 3x increase in wholesale revenue. Rhode is carried by leading industry retailers including Moda Operandi and MATCHESFASHION.COM.
In late 2018, our founder took on an interim-president position to guide the expansion of the team.
“Syama has had an invaluable impact on the growth of our brand. Her breadth of knowledge of the fashion business is extensive – from working on our financial forecasting, to helping develop our sales strategy and marketing plan, to pitching to stores. She is extremely organized and has helped us focus on where and how to optimize our business, define opportunities and leverage them. We could not recommend her more highly to anyone starting or looking to grow their business in fashion.” – Co-Founders Purna Khatau & Phoebe Vickers
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