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Press

  • Financial Post

    Syama was quoted in the Financial Post on the advantage smaller retailers have to connect with shoppers on a more emotional level over their chain store counterparts.

    Financial Post
  • Inc.

    Syama was quoted in an Inc. article on how a new NAFTA could change everything in business.

    Inc.
  • WWD

    Syama was quoted in a WWD article spotlighting the fashion industry’s potential and hurdles as evidenced by Chanel’s Cuba show.

    WWD
  • NPR Marketplace

    Syama was quoted for NPR Marketplace on the reasons for shifts in business on New York’s Fifth Avenue. She attributed the changes to the latest trends in consumer behavior.

    NPR Marketplace
  • Refinery29

    Syama was quoted in a Refinery29 article on securing the best deals for online shopping. She shared her tips on everything from ensuring smooth and successful returns to leveraging customer service.

    Refinery29
  • FN

    Footwear News quoted excerpts from Syama’s WWDMAGIC talk in an article on why thinking small is the key to succeeding in today’s tough retail climate.

    FN
  • Digital Commerce 360

    Syama was quoted regarding her thoughts on Amazon’s foray into fashion in Digital Commerce 360.

    Digital Commerce 360
  • California Apparel News

    Syama was quoted by Apparel News on how Live streaming personal videos have become increasingly popular on social media.

    California Apparel News
  • Glossy

    Syama was quoted in Glossy on why it’s the right time for Louis Vuitton’s smartwatch to enter the market for luxury consumers. She cited ways brands can make long-term progress with fashion tech.

    Glossy
  • NY Mag

    Syama was quoted on work and HR-related strategy in New York Magazine.

    NY Mag
  • Digiday

    Syama was quoted by Digiday on why emerging direct-to-consumer brands should function like technology and media companies.

    Digiday
  • ABC News

    Syama was quoted on her beauty industry expertise in an article for ABC News.

    ABC News
  • SFGate

    Syama was quoted by SFGate on how smaller retailers have the advantage of connecting with shoppers on a more emotional level over their chain store counterparts.

    SFGate
  • The Fiscal Times

    Syama was quoted by The Fiscal Times for an article on hot discounts for Memorial Day Weekend. She advised on even savvier time periods for sales.

    The Fiscal Times
  • U.S. News & World Report

    Syama was quoted on the best times to shop and misleading sales to avoid in a U.S. News & World Report guide on the best holidays to find deals.

    U.S. News & World Report
  • NPR

    Syama was quoted on the benefits of pop-up shops and the factors contributing to their popularity in an NPR article on the growth of mobile shopping.

    NPR
  • Daily Worth

    Syama shared her technology leveraging tips in a DailyWorth feature on how entrepreneurs can build their own business ventures while still working at their “day jobs”.

    Daily Worth
  • Apparel Mag

    Syama was quoted in Apparel Magazine on the need for timelier action by the industry’s biggest retailers. The article was a discussion on why retail today is about data and experiences.

    Apparel Mag
  • California Apparel News

    A selection of Syama’s insights, as shared at UBM Swim Lessons, were featured by California Apparel News. Her highlighted contributions included discussions on emerging retail trends and marketing budget recommendations.

    California Apparel News
  • Digital Commerce 360

    Syama was quoted on her views of Amazon’s fashion strategy, specifically the introduction of their new private label clothing lines in Digital Commerce 360.

    Digital Commerce 360
  • Inc.

    Syama was quoted in Inc. Magazine regarding Trump’s plan to renegotiate NAFTA. She explained how small businesses and fashion startups would need to pivot in order to continue to turn profits.

    Inc.
  • California Apparel News

    Syama was quoted by California Apparel News on a newly launched fashion incubator in Downtown Los Angeles, FactoryLA. She explained her role as their business strategist as well as what emerging designers need to consider in order to see success.

    California Apparel News
  • Inc.

    Syama was quoted by Inc. Magazine regarding small businesses moving their offices to Europe and South America in preparation for NAFTA renegotiation.

    Inc.
  • StartUp Fashion

    Syama shared her quotes on e-commerce sales and wholesale accounts in StartUp FASHION’s holiday season survival guide for independent designers.

    StartUp Fashion
  • California Apparel News

    Syama was quoted by California Apparel News on the implications of a net neutrality repeal on small businesses.

    California Apparel News
  • California Apparel News

    Syama was quoted in California Apparel News on the continued relevance and potential of subscription-based businesses like Stitch Fix.

    California Apparel News
  • California Apparel News

    Syama was quoted in California Apparel News on the brilliance and benefits of boutiques teaming up for co-retailing.

    California Apparel News
  • California Apparel News

    Syama was quoted by California Apparel News on the precautions designers should take when incorporating drop-shipping into their strategies. The article was a feature on ChicCartel’s “Shop Locally” website launch.

    California Apparel News
  • Fundera

    Syama was quoted in a Fundera article highlighting what 35 female entrepreneurs wish they’d known before starting their business ventures.

    Fundera
  • CBS Local New York

    Syama was quoted on smaller retailers’ advantage of connecting with shoppers on a more emotional level over larger chain stores.

    CBS Local New York
  • Fashion Business Incorporated

    Syama shared her expert advice on driving sales during the holiday season in a feature for Fashion Business Incorporated.

    Fashion Business Incorporated
  • StartUp Fashion

    Scaling Retail’s Fashion Profit Plan: Fundamentals program was featured as an effective resource for emerging designers by StartUp FASHION. The article explained the fundamental business mistakes fashion brands make and how they may be resolved.

    StartUp Fashion
  • Socially Shoppable

    Syama was interviewed by Socially Shoppable for an “Entrepreneur Spotlight” feature. She shared her thoughts on e-commerce, startups and the fashion industry at large.

    Socially Shoppable
  • Glammonitor

    Syama was quoted in a Glammonitor article on the new era for Cuban fashion. She explained the steps it would take to transform the island nation’s fashion industry.

    Glammonitor