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Brand Strategy & Supply Chain

Atiana is a contemporary women’s shoe label from Australia.

Designer Danielle Louise came to Scaling Retail for branding and e-commerce strategy. We created a Brand DNA to give Atiana an edge within a competitive market. There was a conscious focus on a compelling backstory of being a contemporary woman and working mother, connecting with an audience over self-expression and modern motivation, that was designed to connect with an audience. A website redesign and digital marketing campaigns were employed to create a fuller brand identity.

Details: Brand DNA, Website Development, Brand Strategy