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Scaling Retail provided retail development and marketing services for the City of Coral Gables and local BID, Chamber of Commerce.

We flew to sunny Miami to work with a retail steering committee of lead architects and retail planners on tenant mix and programming for the City of Coral Gables, the Coral Gables Chamber of Commerce and the Business Improvement District of Coral Gables (BID).

We gave the city a social media rebrand, positioning Coral Gables as the diverse and eclectic community it is. Our agency focused on their bold aesthetic, incredible architecture and strength as a destination for tourism and retail. This was achieved via visual direction, including iconography, color stories and typography.

We also led key workshops for over 200 of the district’s retail businesses. These fun yet informative events covered an important spectrum of topics, including experiential marketing, leveraging social media and other digital platforms to increase in-store revenue and optimizing digital presences and brick-and-mortar spaces. The business owners in attendance continue to turn to us for education and support.

We finally concluded the project by developing custom presentations, handouts and programming for the City of Coral Gables.