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Don Lucas

Brand Strategy & Web Development

Don Lucas, a 40-year old renowned Southwest heritage brand based in California, approached Scaling Retail for both CEO and CMO assistance, business strategy, and marketing. As interim CMO, we created a digital and experiential marketing strategy, social influencer strategy, and website overhaul.

Our team took a 360-degree approach to the brand identity, enhancing the digital footprint and executing a profit-based plan around merchandise development and additional revenue streams. By managing a new editorial calendar, developing social media strategy, executing on a popup, producing photoshoots and remerchandising and repricing the collection, we translated the repositioned brand into a influencer marketing campaign, reaching a young, vibrant, affluent and global Millennial.

Details: CEO Advisement, Marketing Strategy, Influencer Strategy, Web Development, Visual Direction