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Eden & Cruz is an MLM women’s contemporary brand based in Santa Barbara, CA.

When Eden & Cruz came to us for consulting services, we quickly uncovered a host of serious issues connected to their manufacturer at the time. So we introduced Naomi to a network of partners to resolve the issues. These partners included lawyers, a new designer and a new manufacturer.

We examined a cross section of industry sectors to create the first MLM business focused on the wellness and fashion space. We developed the brand’s DNA and identity and executed a market analysis to hone their positioning. Then we moved into merchandising and product development, assisting with assortment planning, fabric sourcing and white labeling. Finally, we finished strong, developing the market entry strategy and event programming cadence before launching the Eden & Cruz website (complete with creative direction and UI/UX website development).

“I’m new to the fashion industry and I was looking for someone to give me guidance. Syama was the perfect person to help me understand everything that I didn’t know. She cares about my company as if it was her own and that means the world to me. Choosing to work with Syama saved me time, money and gave me peace of mind. I highly recommend her to everyone, even those outside the fashion industry because her knowledge of business is very far reaching. She is an industry leader on the rise.” – Founder Naomi van Duin