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Brand Strategy & Identity

EQUILIBRÉ is an elevated athleisure and activewear brand that is all about balance, marrying function and fashion with its pieces. With a mission grounded in sustainable production and quality comfort for women, EQUILIBRÉ seeks to create a welcoming activewear space, allowing customers to “just be.”

Founder and CEO Jazmin Schmerber approached Scaling Retail for strategy in launching and developing brand voice. The team working on business operations, advising on elements of production, PR, operations, and more for a successful launch. We also crafted a unique brand identity for EQUILIBRÉ, capturing an elevated, balanced tone and providing structure for ongoing brand communication.

Leaning into Jazmin’s unique point of view and her own background as a model in the fashion industry, EQUILIBRÉ was launched as a zen-like option in the athleisure world.

Category: CEO Advisement, Brand Strategy, Brand Identity, Brand DNA
Details: Brand Launch, Brand Identity, Brand DNA, Brand Voice

“Syama and her team have been the most helpful in my development as a business owner. You will always be met with professionalism, honesty, and a great team altogether. Her team and her work hard to make sure you feel confident in your decision-making skills and projects.” – Jazmin Schmerber, Founder