Holly & Tanager is an American women’s leather accessories brand marked by fashion and function. The co-founders called us to work with their team to conceive and implement their marketing and communications strategy.
We elevated the brand via key marketing campaigns leveraging art direction, photoshoots, visual identity and more. Then we worked with their social media team to develop strategy, develop marketing funnels and partner with micro influencers.
Finally, we worked with Holly & Tanager’s co-founders and internal team to develop a wholesale and DTC strategy, expanding distribution points and experiential sales channels while increasing sales. Year-over-year holiday season results for 2016-17 featured an online traffic increase of 258%, up to 318% more transactions and 183% more online sales.
“Syama’s words of wisdom and knowledge has been instrumental to the growth of our handbag line. From helping with our merchandising planning, financial planning and many other initiatives, Syama has transformed our thinking into being more long term versus reactionary.” – Co-Founders Lindsay Lingle & Kathryn Traut
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