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K.Graffo Home

Brand Strategy & Supply Chain

K.Graffo Home, a luxury home goods brand featuring sustainable products, was ready for a rebranding.
Approaching Scaling Retail with a need to reposition, CEO Karen Graffo’s basis in sourcing fine Italian linens in a boutique e-commerce store as a brand was further explored, expanded and developed out.

Through brand repositioning, K.Graffo launched forward with a story of sustainable comfort. We created a Brand DNA and Brand Identity to position the brand as a modern and iconic luxury home brand. By capturing the founder’s unique voice as an eco-conscious, sophisticated homemaker, the storytelling was pivoted to position the brand’s products as becoming future classics.

Details: Brand DNA, Brand Identity