Louise Lynette is a ready-to-wear line for refined, professional women, offering blouses that work for the office and cocktail hours. The brand’s founder turned to Scaling Retail for a brand launch strategy and brand identity assets.
We advised founder Lynette Williams on production and manufacturing, a pricing strategy, target demographic, and launch preparation, as well as designing the logo, website and brand assets. We highlighted the founder’s story: Launching a brand at almost 70 years old and spearheaded a more post-2020 friendly collection pivot.
Louise Lynette launched the end of July 2021 with a curated capsule collection of summer blouses before expanding into a larger fall line.
Category: Brand Identity, CEO Advisement, Brand DNA
Details: Creative Direction, Website, Launch Strategy, Brand Incubation including: Brand DNA, Visuals, Brand Identity, Operations, Capacity Building Across Production, PR & Marketing, Budgeting and Partner Management
“I am so Incredibly thankful & grateful to a friend of mine that referred me to Syama of Scaling Retail. If my friend had not done so, then I truly believe I would not have continued on with pursuing my calling, my dream or my passion. Syama has helped me so much, with putting me on the right track, with the right people & with the correct timeline as well. It has been a true delight, in working with Syama’s team, too! They are all so bright, energetic & professional in so many ways. I am very excited to continue on with our relationship so that dreams can be fulfilled!” – Lynette Williams, Founder
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