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Brand Strategy & Supply Chain

LYN is an emerging contemporary women’s ready-to-wear brand based in Texas. Founder Lynette approached Scaling Retail with a vision of a luxury ready-to-wear, working with the agency for business operations consulting and market research.

We advised LYN’s CEO on her business strategy, budget planning and capacity building. From there, the necessary market research was conducted and a Brand DNA created to prime LYN for a successful launch in a highly competitive market.

Details: Brand DNA, Brand Identity, Supply Chain, Capacity Building