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LZL is an LA-produced, Australia-based advanced contemporary women’s handbags brand.

LZL is a directional advanced contemporary handbag brand based in Australia and produced in LA. After working with Scaling Retail, LZL went from following traditional retail cycles to becoming an art-driven brand focused on special partnerships and collaborations.

We connected them to strong PR representation and provided business consulting and wholesale sales representation. We also hired and facilitated the relationship building between the founder and the company’s first employee – her assistant. Finally, LZL established themselves as an early adopter influencer brand through a new branding and identity strategy and website redevelopment.

They’ve had ample press since working with our agency, including highly coveted features by the likes of Glamour, Vogue, and Moda Operandi.

“What started as a side project in my spare time has now turned into a full time operative business, I was naive and clueless at my first showing. Syama walked into my booth at the CMC building asking me a tonne of questions that I had no idea how to answer. I instantly knew that she was a fountain of knowledge and that I needed her help – All of it!

LZL is not the most conventional fashion brand, particularly in the way I operate, but Syama and her team understood my outlandish concepts, and helped achieve what seemed like pipe dreams into reality through strategies and planning and focus.

Syama has guided me through the daunting operations of a business and helped me map out plans, tasks and budgets for product development, merchandising, e-commerce, wholesale, marketing – the works!

Not only has she helped me to believe in the brand and myself more, but has also been there for support during some of my biggest business moments and meetings. Syama is one in a million and my business wouldn’t be where it is today without her.” – Founder Larry Leong