Our agency was retained to reposition the Maggie Wu Studio brand from a bridal focus to the contemporary market.
We worked closely with Maggie through her e-commerce redesign and the creation of a new brand voice strategy; we redesigned the brand id (logos, color palette, typography). Our team also consulted on a new DTC business model, culminating in capsule collection releases and a diversified assortment.
Our advisement included product naming, pricing strategy, packaging, branding, merchandising and market analysis.
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