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MAPTOTE

Maptote is a Brooklyn-based accessories brand offering handmade, map-inspired products.

Maptote is a map-inspired accessories brand based in Brooklyn, New York. They called Scaling Retail for one of their first forays into digital advertising.

First we developed and provided creative direction for custom paid marketing campaigns for Facebook, Instagram and Pinterest. These holiday campaigns resulted in: 4x more Facebook traffic, 2x more Instagram traffic, a 72% increase in direct traffic and a conversion rate of 5%.

Then we set them up for continued marketing success. We provided capacity building so future strategies could be spearheaded by the brand.

“Syama has been great to speak with and has organized our advertising content and set out a plan. We appreciate her insight into different advertising/marketing strategies.” – Co-Founder Michael Berick