Scaling Retail worked with the #1 vintage-style store in Copenhagen for a rebrand, a digital marketing campaign and the creation of a private label collection. The strategy encompassed influencer strategy, merchandising, sales forecasting and analysis and more.
Digital campaigns were designed to increase traffic (in-store and online), revamp in-store programming and gain regional market share; audiences were targeted in Denmark, other Scandinavian nations and Germany. This successful strategy led to a 16x ROI. Additionally, year-over-year results for 2016-2017 saw online traffic increase by 8%, new online visitors increase by 9% and online sales grow by 49%.
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