Scaling Retail helped Mood Living’s founder develop and execute an expansion plan to increase sales and distribution for the Canadian lifestyle brand. They were a fun client. We worked with an established multi-pronged sales strategy featuring a branded e-commerce site, drop-shipping for other digital sales, Etsy and wholesale accounts.
We began with the essentials, reconfiguring brand DNA, identifying core customers and providing management coaching for a CEO mindset. Then we coached the founder through the expansion of her team, providing best practices for hiring.
We completed the project by giving them a custom marketing strategy – complete with elevated website initiatives – and personalized sales analysis and strategy for their e-commerce business.
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