MOOD LIVING

Scaling Retail helped Mood Living’s founder develop and execute an expansion plan to increase sales and distribution for the Canadian lifestyle brand. They were a fun client. We worked with an established multi-pronged sales strategy featuring a branded e-commerce site, drop-shipping for other digital sales, Etsy and wholesale accounts.

We began with the essentials, reconfiguring brand DNA, identifying core customers and providing management coaching for a CEO mindset. Then we coached the founder through the expansion of her team, providing best practices for hiring.

We completed the project by giving them a custom marketing strategy – complete with elevated website initiatives – and personalized sales analysis and strategy for their e-commerce business.