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Mood Living is a Canadian lifestyle brand of throw blankets and towels.

Scaling Retail helped Mood Living’s founder develop and execute an expansion plan to increase sales and distribution for the Canadian lifestyle brand. They were a fun client. We worked with an established multi-pronged sales strategy featuring a branded e-commerce site, drop-shipping for other digital sales, Etsy and wholesale accounts.

We began with the essentials, reconfiguring brand DNA, identifying core customers and providing management coaching for a CEO mindset. Then we coached the founder through the expansion of her team, providing best practices for hiring.

We completed the project by giving them a custom marketing strategy – complete with elevated website initiatives – and personalized sales analysis and strategy for their e-commerce business.