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Branding & Communications Strategy, Launch Strategy

Patet is “opulence unwrapped”: an elevated approach to modern gifting, offering a unique selection of modern, chic gifts all hand-curated by founder Angela Yeranosian. What started as a small, niche gifting business was soon ready to expand into a larger enterprise, reimagining connections in a post-pandemic world.

Angela enlisted Scaling Retail to envision this next level for her business, including reimagining the brand identity, developing a brand story, developing brand colors and assets, widening the market, crafting a highly functional and aesthetically elevated website and undertaking a renaming project to come up with the perfect brand name: Patet. We leaned into Angela’s innate sense of style and party-planning background to cultivate “the art of packaging” as an exciting brand and community.

Launching in June of 2021, Patet has been met with wide acclaim, including an almost immediate feature in People Magazine.

Category: CEO Advisement, Brand Strategy, Brand Identity, Website

Details: PR Connection, Business Consulting, Website, Communications Strategy, Branding

“Syama and her team took the vision I had deep inside and brought it to life.She not only paid attention to my ideas and values, she embedded them within my brand. Not only is Syama a mentor, but she is also a caring soul that treats you as a professional equal. I couldn’t imagine where I or my business would be without her golden guidance. Her amazing staff’s prompt delivery never fails to amaze me.” – Angela Yeranosian, Founder