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Sela Fit is a Chicago-based shapewear athletic line for women.

Women’s athletic shapewear brand, Sela Fit, came to Scaling Retail with a pre-existing website and brand. Recognizing a much bigger opportunity, we shifted their course through a rebrand and repositioning – brand DNA and identity included. Targeting an entirely new market, the new strategy encompassed a fresh assortment plan, logo development and visual asset and packaging design.

Our agency introduced key partners – including the company’s current PR team – and provided capacity building, leading to the addition of a co-founder. We spearheaded the creative direction and UI/UX development for Sela Fit’s new website, and provided valuable insights on business modeling and trends in direct-to-consumer behavior.

“A strong foundation was created to help sustain the business and take it to the next level of success. I’m really excited to see what the future has in store for Sela Fit and I can say with my whole being that without Syama and the Scaling Retail team, the brand would continue to remain in the “stuck” zone and worse, it may not even exist! Words can’t even begin to make a microscopic dent when it comes to expressing how grateful I am for her!” – Founder Jenny Gresla