Silver Lining Bespoke is a made in the USA brand of accessories, streetwear and outerwear, featuring the dynamic and colorful results of art collaborations. The brand’s co-founders turned to Scaling Retail for a new marketing and communications strategy.
We advised them on how to communicate on key platforms and developed custom strategies for their programmatic advertising and experiential and pop-up marketing. They also received special training for developing assets for future campaigns.
Our journey with Silver Lining Bespoke included strategy development, establishing voice, visuals and creative direction, and paid digital ad campaigns for Facebook, Instagram and Pinterest for brand awareness and new customer acquisition. Year-over-year digital traffic for Holiday 2016-2017 increased by 196%, transactions by 10% and online sales by 11%.
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