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THE VALE COLLECTIVE

The Vale Collective is a multi-line, mixed-use womenswear store and event space in Brooklyn’s Williamsburg as well as an e-commerce store.

The Vale Collective launched as a mixed use concept store combining women’s clothing with a café and art gallery. They looked to our agency to go from concept to launch.

We consulted on the brick-and-mortar store launch, then strategized e-commerce as a secondary channel. Services included everything from market entry and wholesale strategy to organizational infrastructure, OTB planning, capacity building and consulting on website development.

“To go from the bare minimum of retail experience, to owning and knowledgeably running my own 1750 sq. ft. concept store within seven months, would have been totally impossible without Syama from Scaling Retail’s incredible tutelage and guidance. From teaching me how to create and populate spreadsheets which analyse complicated financial projections, or which simply keep track of stock; to helping put together detailed PR plans; to walking me through tax registration forms, Syama covers all the bases required to set up a retail business… I can honestly say that my store wouldn’t be here without Scaling Retail!” – Owner Stephanie McDermott