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Launch Strategy & Brand Identity

Valani is a highly sustainable and ethical fashion brand that promotes a concept of “lighter living” for women to care for not only the environment, animals and others, but also themselves. Founder Vanni wanted to launch a vegan brand for women that also had a dreamy, light aesthetic.

Scaling Retail was enlisted to bring that vision to life. From laying the operational groundwork to strategizing on production, the team pulled together a successful and strategic plan for launch, as well as a renaming project. While the business planning was coming together, we also crafted a unique brand voice and story, translating the brand tone into a brand logo and fleet of assets, and developing a communications strategy for marketing campaigns, newsletters, social media and more.

Category: CEO Advisement, Brand Strategy, Brand Identity
Details: Brand DNA, Brand Identity, Launch Strategy, Business Planning, Communications Strategy, Brand Naming