Title Image

Press

  • Financial Post

    “Creating experiences and an emotional connection will help customers feel like they’re getting more value from a retailer — and that they’re being valued and appreciated in return. Small and independent retailers have a greater ability to create a bond with shoppers than larger competitors. Don’t think about your customer as someone who’s going to buy something.”

    Financial Post
  • Inc.

    “It’s not time to jump ship.”

    Inc.
  • WWD

    “[Syama] cited a recent flurry of inquiries from American brands asking when they might be able to open up shop in Cuba. She predicted most retail development in the country will be attached to hotels and resorts, as is the case in places like Chennai, India, with luxury travelers the first wave of arrivals. Cuban Americans — of which there are an estimated two million — are also likely to be key players in establishing retail businesses on the island nation.”

    WWD
  • NPR Marketplace

    “’I think it’s an expensive idea. At the end of the day, the inventory they have in these stores is a liability. They know that there are these co-retailing spaces and they know that it costs money to be a part of them. It doesn’t necessarily mean that another retail store has actually endorsed you and spent money to buy your product.”

    NPR Marketplace
  • Refinery29

    “Pay attention to fabric mixes online. Denim that is 100 percent cotton is very different than 80 percent, so take a look at your favorite pair of jeans first.”

    Refinery29
  • Glossy

    “Retailers are no longer worried about customers becoming brand loyalists and leaving them. They’re working with more brands, and they’re looking to innovate. They know today’s customers want storytelling, so they’re letting brands in. And brands know better than to rely too heavily on associates.”

    Glossy
  • Retail Dive

    “With J. Crew in New York, they need to diversify, so I’m not surprised to see them jumping on a collaboration with WeWork. But if I were at WeWork, I would actually think about more lateral businesses. Why not host an Apple pop-up shop? Or maybe a Google pop-up? Give members a discount on those products, and give people access to tools and products they might actively use. Is this adding value or is this just marketing?”

    Retail Dive
  • FN

    “The big brands are dying because they try to be everything to everyone. Be and think like a small company, even if you are a big company. Warby Parker launched online and had a very clear and specific value proposition. They had a bus that traveled around the country and created an experiential engagement. It was tied directly to their social media.”

    FN
  • California Apparel News

    “There’s a lot of uncertainty. It leaves a lot of brands in the dark. Small to medium-sized companies have to push harder to get visibility in general. This will make it harder.”

    California Apparel News
  • Digital Commerce 360

    “[In fashion you can’t] be everything to everybody. With a high-low mixing of brands and the high-low price points, it’s hard to give consumers a focus. You see some brands staying for a couple of seasons, but they are not necessarily generating the revenue because Amazon is not attuned to higher price-point brands.”

    Digital Commerce 360
  • California Apparel News

    “It’s a great way to bridge consumers with product. It gives them a chance to show what the product actually looks and feels like.”

    California Apparel News
  • Glossy

    “Unlike other brands with apps, Louis Vuitton is embedding itself into the consumer’s life beyond a transaction. There’s huge opportunity that comes with tapping into a resource. [Louis Vuitton] can do more with data tracking, advertising, the list goes on.”

    Glossy
  • NY Mag

    Syama was quoted on work and HR-related strategy in New York Magazine.

    NY Mag
  • Digiday

    “New direct-to-consumer brands entering the market have to think like technology and media companies. Aside from a focus on product, greater emphasis should be placed on how they are using content and technology to drive customer engagement.”

    Digiday
  • ABC News

    Syama was quoted on her beauty industry expertise in an article for ABC News.

    ABC News
  • SFGate

    “Creating experiences and an emotional connection will help customers feel like they’re getting more value from a retailer — and that they’re being valued and appreciated in return. Small and independent retailers have a greater ability to create a bond with shoppers than larger competitors. Don’t think about your customer as someone who’s going to buy something.”

    SFGate
  • The Fiscal Times

    “Clothing will not have seen the deepest markdown until July 4th, Independence Day. They should be on the lookout for doorbusters- cheap items meant to get them in the door, as retailers will significantly mark these items up just to take the 75% off to entice customers.”

    The Fiscal Times
  • U.S. News & World Report

    “The best time to shop spring and summer products on sale are July 4th and Labor Day. If you live in a place like Southern California, where you can wear these things all year round, take advantage of those sales. [However] customers should watch out for doorbusters that aren’t as promising as they sound. Retailers often pick an item to heavily discount to get people in doors, but there aren’t enough of them or they are old from previous seasons.”

    U.S. News & World Report
  • NPR

    “With food trucks becoming more and more open and available, and the kind of migration of bringing that, I actually think that pop-up shops kind of followed suit. Larger online brands are bridging together these empty spaces and starting to find ways to get in front of their customers.”

    NPR
  • Daily Worth

    “Optimize your new work flow while at work.”

    Daily Worth
  • Apparel Mag

    Syama was quoted in Apparel Magazine on the need for timelier action by the industry’s biggest retailers. The article was a discussion on why retail today is about data and experiences.

    Apparel Mag
  • California Apparel News

    A selection of Syama’s insights, as shared at UBM Swim Lessons, were featured by California Apparel News. Her highlighted contributions included discussions on emerging retail trends and marketing budget recommendations.

    California Apparel News
  • Digital Commerce 360

    Syama was quoted on her views of Amazon’s fashion strategy, specifically the introduction of their new private label clothing lines in Digital Commerce 360.

    Digital Commerce 360
  • Inc.

    Syama was quoted in Inc. Magazine regarding Trump’s plan to renegotiate NAFTA. She explained how small businesses and fashion startups would need to pivot in order to continue to turn profits.

    Inc.
  • California Apparel News

    Syama was quoted by California Apparel News on a newly launched fashion incubator in Downtown Los Angeles, FactoryLA. She explained her role as their business strategist as well as what emerging designers need to consider in order to see success.

    California Apparel News
  • Inc.

    Syama was quoted by Inc. Magazine regarding small businesses moving their offices to Europe and South America in preparation for NAFTA renegotiation.

    Inc.
  • StartUp Fashion

    Syama shared her quotes on e-commerce sales and wholesale accounts in StartUp FASHION’s holiday season survival guide for independent designers.

    StartUp Fashion
  • California Apparel News

    Syama was quoted by California Apparel News on the implications of a net neutrality repeal on small businesses.

    California Apparel News
  • California Apparel News

    Syama was quoted in California Apparel News on the continued relevance and potential of subscription-based businesses like Stitch Fix.

    California Apparel News
  • California Apparel News

    Syama was quoted in California Apparel News on the brilliance and benefits of boutiques teaming up for co-retailing.

    California Apparel News
  • California Apparel News

    Syama was quoted by California Apparel News on the precautions designers should take when incorporating drop-shipping into their strategies. The article was a feature on ChicCartel’s “Shop Locally” website launch.

    California Apparel News
  • Fundera

    Syama was quoted in a Fundera article highlighting what 35 female entrepreneurs wish they’d known before starting their business ventures.

    Fundera
  • CBS Local New York

    Syama was quoted on smaller retailers’ advantage of connecting with shoppers on a more emotional level over larger chain stores.

    CBS Local New York
  • Fashion Business Incorporated

    Syama shared her expert advice on driving sales during the holiday season in a feature for Fashion Business Incorporated.

    Fashion Business Incorporated
  • StartUp Fashion

    Scaling Retail’s Fashion Profit Plan: Fundamentals program was featured as an effective resource for emerging designers by StartUp FASHION. The article explained the fundamental business mistakes fashion brands make and how they may be resolved.

    StartUp Fashion
  • Socially Shoppable

    Syama was interviewed by Socially Shoppable for an “Entrepreneur Spotlight” feature. She shared her thoughts on e-commerce, startups and the fashion industry at large.

    Socially Shoppable
  • Glammonitor

    Syama was quoted in a Glammonitor article on the new era for Cuban fashion. She explained the steps it would take to transform the island nation’s fashion industry.

    Glammonitor