California Apparel News

“New retail channels have changed what consumers want from stores, said Syama Meagher, the chief retail strategist for the consultancy Scaling Retail. With people shopping more online, the stores have scaled back their spaces. They are expected to be more experiential and be places where people immerse themselves in a brand experience. “The nature of a fashion company has changed too,” Meagher said. “Fashion is becoming more like a media company.”