Retail Dive

“With J. Crew in New York, they need to diversify, so I’m not surprised to see them jumping on a collaboration with WeWork. But if I were at WeWork, I would actually think about more lateral businesses. Why not host an Apple pop-up shop? Or maybe a Google pop-up? Give members a discount on those products, and give people access to tools and products they might actively use. Is this adding value or is this just marketing?”